Binary MLM Plan
A Binary Multi-Level Marketing Plan employs a Two Legged (Left leg, Right Leg) structure in Multi-Level Marketing where each new distributor or member is placed on either left or right. One is known as a Power Leg or Profit Leg while the second is a Profit Leg or a weak leg.
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Sponsor: The distributor who introduced the new member to the binary network.
Parent: The distributor, who is the direct upline of the new member introduced to the binary network
Scene 1: The Sponsor & the Parent of downlines are the same
If a distributor X sponsors A and If A introduces a new member B to the left position of A in the binary tree, then B is the direct downline of A. If again A sponsors a new member C, then it is added to the right of A since it was the vacant position.
Now B, C are the direct downlines of A and the binary of A is formed to get the binary commission. A is the sponsor as well as the parent of B, C.
Scene 2: The Sponsor and the Parent of the downline are different.
Here X sponsors A and Y, where Y is placed under the right leg of A and now A sponsors new member B, where B is placed under the left leg of A since there is no vacant position at the left leg of A.
Now For Y, A is the parent and X is the sponsor. Here the sponsor and the parent are different for the downline Y. The binary of A is formed from its own effort and the upline’s (X) effort by spilling over the member Y.
Scene 3: Spillover without completely forming the binary
Distributor X introduces or sponsors two new members A, X1 to the right, and the left leg of binary structure and binary of X is formed.
Now A sponsors new member B to the right leg as the left position of A is filled by the new member Y, who is sponsored again by X. X also sponsors Z and places to the right of X1. Here Y, Z is spillover and placed under the downlines of X i.e A and X1. Y is placed under the left downline of X i.e A and Z is placed under the right downline of X i.e X1
When you look into the picture, it is understood that the two spillovers occurred on two sides of X without completely forming the binary on either side.
Scene 4: Sponsoring only to the left leg of the binary structure
In this scenario, When A introduces two new members B and C. B is placed under the direct left leg position of A, and C is placed to the direct left leg position of B. Here C is the spillover which is placed to the extreme left.
Scene 5: Normal spillover in binary structure
When the left and the right leg of any member is filled, the next new member sponsored will be placed under the next level as spillover. This is called normal spillover.
When the distributor X sponsors new members A and X1, the binary structure of X is completed, and if X again sponsors the new members Y and Z, they will be placed under the next level as normal spillovers.
TYPES OF BINARY SPILLOVER
When the binary structure is formed for a distributor by introducing two new members to the right and the left leg, the next new members sponsored by the same distributor will spill over to the next available position.
Extreme End (Left or Right) Spilling
The spilling preference can be set to the extreme end like the extreme right or extreme left leg of the binary structure. This type of spill is preferred by most of the Multi-Level Marketing companies to make the distributors more engaged in the sales process since they need to balance their pair with sales volume to get the binary commission. Overall it enhances the group work and increases sales volume.
Weaker Leg Spilling
Here the newly introduced members are placed under the weak leg of the binary structure. The weak leg may be the left or the right leg of the binary and it depends upon the lowest sales volume acquired by the left or the right end so that the new member will be able to increase sales volume on the weaker leg.
Multi-Position Spilling
The distributor may be offered multiple positions in the binary structure depending upon the joining package acquired by the distributor. When the first three positions in the binary structure get filled, the next immediate positions are filled by the spillover. This type of spillover preference is offered depending upon the joining package from Multi-Level Marketing companies.
Balanced Ratio Spilling
Here the spilling preference balances the binary tree with a 1:1 ratio. The new members will be added to both right and left combinations.
Binary Capping Based On Sales Volume
This value is set based on the sales volume gained by the distributors in contrast with the joining package.
If distributor X achieves sales volume from the left leg as 200, the right leg as 400, and the binary capping is set to 100 SV, then the commission will be provided only for the capping value of 100. The remaining 100 from the weak leg and 200 from the strong leg will be excluded and will not be taken for the next commission cycle.
The company may prefer to set this capping daily, or weekly, or monthly.
Binary Capping Based On Commission
This value is set based on the commission received by the distributors in contrast with the joining package.
Suppose distributor A joins with a joining package of $1000, the company may set the capping value to $5000 and the distributor will not receive commission more than $5000 as commission. This capping value can also be set daily, or weekly, or monthly.
Matching Bonus
The distributor receives a certain percentage of the commission from their downlines.
If A sponsors B and C as the direct downlines and B sponsors D and E and earns a commission $10 then a certain percentage of $10 is earned by A since distributor A is the sponsor of B.
Custom Bonus
Many Multi-Level Marketing companies create their own custom bonus to encourage their distributors and attract more distributors to join their binary network.
Return Of Investment
This type of fixed bonus will be achieved as a fixed bonus or a certain percentage of the investment made by the distributors in this binary business.
If distributor X joined the binary network by investing $20,000 for this binary business, then X will receive a certain fixed percentage of the investment.