SMS Solutions

Sending promotional campaigns or transactional messages for marketing
purposes using text messages (SMS).

FEATURES

1.Immediate Channel

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

2.You Can Use Short Codes to Simplify Response and Build Your Database

Have your customers make the first move by adding a short code or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy means that customers soon become familiar with a brand’s code and keyword and are therefore more likely to interact and respond.

3.Support and Integrate with Other Channels

It is important that all channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email.

As well as being great on its own, SMS can also function to enhance and support other popular mediums among consumers, such as social media and email.

For example they can serve to remind customers to read an email sent by a brand hours or even days before. A simple follow up SMS asking “have you read our email?” can help increase email open rates by 20%–30%.

4.You Can Learn More About Your Customer

SMS is a great channel to get feedback from your customers via surveys. Research shows that on average 31% of consumers will respond to a survey via SMS with the average response time for users being just over 5 minutes. Meaning you can get great results in a short period of time.

5.Increase Customer Engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle. Businesses should remember to vary the type of content they send out – while customers may value updates and news on forthcoming developments within the brand, this information is best delivered via email where longer, more creative messaging is more appropriate. 

Although marketers may feel that texting is invasive, many consumers are now familiar with text from when using local services like dentists, garages or hairdressers or public services like the NHS. This is a great example of how the NHS is engaging its audience in an admittedly high-engagement occasion!

Additionally, brands can use texting for more immediate, expected sales-related offers such as vouchers, discounts, promotions or even birthday messages.

6.Enables you to Monitor, Track and Improve

Identifying customers engaging via text message and monitoring delivery rates are all possible through SMS revealing the realities to the misconception of SMS being an untraceable channel and bringing it more in line with what has been possible with email for years.

By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database.

In the Philippines, one of the leading provider of MLM System is Geer IT Solutions, Inc. They are providing app, software and websites to their customers.

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